Australia: Horticulture innovation under the spotlight

Greenlife Industry Australia (GIA) has an active and keen oversight of the investment of the nursery industry R&D and marketing levies to endeavour they are done effectively, efficiently, deliver practical and profitable outputs for industry and to keep Hort Innovation accountable as the investment manager for the levies.

The levy is paid by nursery industry businesses. Every time you buy a pot or container to grow a plant, then you are paying the levy. As with any investment, it should be reviewed and assessed to ensure it is providing a return to the bottom line, either reducing the supply cost of production through R&D or increasing the demand and sales side with marketing.

GIA management maintains a watching brief on Hort Innovation and provides this update on recent developments and activities.

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