US: Flowers are big business, here’s why

The floral industry has been interesting to follow this year, all things considered. And perhaps no industry is better at offering insight into the state of the world than the flower industry. People purchase flowers for holidays and romantic occasions, so if the flower industry sees losses, it could be indicative of larger societal issues.

In this article, The Boss Magazine is going to examine how the floral industry performed in 2020, both in relation to the global pandemic, and in general day-to-day business.

How did the flower industry perform in 2020?
There were some concerns earlier this year regarding the possibility of quarantine and travel restrictions negatively impacting the flower industry. Despite concerns, it actually seems to have performed rather strong, and perhaps even beyond expectation. International import and export sales may have taken a few losses, due to trade restrictions in various countries, but domestic markets increased in demand.

Some of the largest US companies within the floral industry, such as 1800Flowers and Teleflora, performed exceedingly well in 2020 and have seen remarkable market growth, climbing even higher than 2019.

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