In January 2021, Dümmen Orange organizes a brand new digital event called ‘Poinsettia Week Online’. The current pandemic accelerated the digital market approach of many floricultural organizations. Dümmen Orange also found new ways to inspire and inform customers online. With the upcoming ‘Poinsettia Week Online’, Dümmen Orange creates a new digital concept to share innovations and trends on their Poinsettia assortment.
Poinsettia Week Online
During the second week of January, Dümmen Orange sets up an alternative event for its annual Poinsettia Day. This time, the event ‘Poinsettia Week Online’ will take place digitally and is accessible for all interested customers and relations in Europe. Dümmen Orange invites interested parties to subscribe for 'Poinsettia Week Online' starting on Monday the 11th of January. Kicking off with a review of the season, Dümmen Orange will provide a daily Poinsettia newsletter with links to webinars and video content about the assortment novelties, highlights and an update on the GreenGuard protocol which ensures sustainable Poinsettia to growers, retailers and consumers.
Interested in attending the Dümmen Orange Poinsettia Week Online? Please subscribe by sending an e-mail to firstname.lastname@example.org.
Digital communication and fairs
Dümmen Orange is known for its diversified network of high class R&D, operations, marketing and sales experts that all have a very personal customer approach. Over the past couple of years, the breeding company has increased its online presence throughout the world. Customers can find inspiration and information on the company’s website and social media. Due to Covid-19, the breeding company increased its customer’s newsletters and shared more relevant content with customers online. Furthermore, Dümmen Orange moved from organizing international trade fairs towards more personal showcases and trials, but also started participating in digital events. The breeding company is currently organizing a digital alternative for IPM, on which customers will be informed soon.
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