In December, a Dutch growers association, Touch Me+, held their annual general meeting online. There, each year, they decide which good cause to support. This year, it'll be Rotterdam's Maasstad Hospital's doctors and ICU and nursing staff. Last week, the association donated more than 3,000 Primula Sweet Kisses to them.
Marjolein van der Matten is from the Maasstad Hospital's Communication department. She received the 3,200 flower plants on behalf of the hospital's staff members from Touch Me+'s Anne Marie Kuyvenhoven.
The Maasstad Hospital is very grateful that Touch Me+ thought of them, says the association's Anne Marie Kuyvenhoven. "During the first COVID-19 wave, we got flowers and plants every week. In this second wave, it happens far less," says the hospital's Marjolein van der Matten.
All of Touch Me+'s growers participated in this campaign. "We organized something similar last spring. The market looked a bit different then. Growers didn't know where to sell their plants. Now, however, prices are moderate to reasonable. It's tempting to calculate what this campaign will cost individual growers. Nevertheless, the decision to do this was unanimous. I'm very proud of that," says Anne Marie.
The Primula Sweet Kisses were collected at an association member, Ammerlaan-Sosef, and brought to Rotterdam from there.
Telersvereniging Touch Me+ consists of seven Primula growers. They are OK-Plant, SV.CO, Ammerlaan-Sosef, Gevers Planten, Loos Plants, Berhout Plants, and Sjaak Buijs. Schoneveld Breeding propagated the Primula Sweet Kisses brand's plants.
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Telersvereniging Touch Me+