JH van der Vossen gets going with sustainable pot and tray

No more plastic for potted bulbs

"Of course, they're slightly more expensive. But clients are increasingly willing to pay, even large retailers like Lidl", says Dutch Bulb grower JH van der Vossen from Zilk. For quite some time now, he has been sending out arrangements in the new Eco clicktray of Van Tuijl. Moreover, the bulbs are grown in sustainable, biodegradable pots made from natural materials, which the consumer can simply throw away in the organic waste bin.

With this Eco-concept, the grower won the FloraHolland Greenovation Award in 2019. The Bolayo plant pot is made of cardboard. It's manufactured using a biodegradable bio-resin. However, the tray itself could be improved, explains owner Jeroen van der Vossen. "We send out our plants in boxes, and we were trying to find the best way to pack them. So we tested several options. One tray just didn't fit well; another box required too much handling. The Eco cliktray fits perfectly and is quick to fold."

“Supermarkets can dispose these cardboard trays along with their residual waste, while consumers can throw the pulp pots in the regular waste bins," says Frits van Duijn of Van Tuijl, the company that supplies the trays. "These trays are increasingly finding their way to growers and consumers, just like the Baloya plant pot."

Trade started to pick up two weekes ago and is improving every day, Jeroen says. In the Netherlands and many of the neighboring countries, garden centers are either closed or welcome a restricted numer of customers. This definitely is a problem, but to some extend sales seem find its way around.

Van der Vossen specializes in growing potted bulbs. Spring is peak season, of course, with orders currently being sent out throughout Europe. International Women's Day coming Monday, March 8th, is one of season's peak times. Then, deliveries are also being shipped beyond Europe, like to Russia.

Frits van Duijn
Email: frits@vth.nl
Website: www.vth.nl 
Website: www.ecoclicktray.nl

JH van der Vossen
Jeroen vd Vossen:
Email: jeroen@vdvossen.nl
Website: www.vdvossen.nl 

Rob van Ruiten
Website: www.bolayo.nl

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