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Proven Pollinator Program from Proven Winners

US: New merchandising program to promote pollinator gardens

Pollinator gardens continue to be a “buzz” word with consumers and Proven Winners therefore created a new merchandising program named Proven Pollinator® Program. It offers a variety of POP to help one create informative and educational displays around the important message of building pollinator gardens. The Proven Pollinators program provides the tools to share this message in the store.

Recommended Proven Winners® Perennials for Pollinators

  • 'Serendipity' Allium
  • FALL IN LOVE™ 'Sweetly' Anemone
  • COLOR CODED® & LAKOTA™ Echinacea
  • Tuscan Gold™ & 'Tuscan Sun' Heliopsis
  • PYROMANIA® Kniphofia
  • Leading Lady & Pardon My Monarda
  • 'Cat's Meow' & 'Cat's Pajamas' Nepeta
  • 'Denim 'n Lace' & 'Sage Advice' Perovskia
  • COLOR SPIRES® & 'Profusion' Salvia
  • MAGIC SHOW® Veronica

"Incorporating the Proven Pollinators program into your store is easy with the ready made POP materials available through Proven Winners." The full line up can be viewed and purchased at: www.provenwinners.com/catalog/point-purchase-materials/proven-pollinators-signage 

Proven pollinator containers
Substitute this specially messaged Proven Winners container for your normal 1-Gal size. Proven Pollinator containers cannot be purchased through Walters Gardens and can be found at shop.provenwinners.com/potandtray. "If you purchase Proven Pollinator containers for perennials, be sure to send us proof of your purchase so we can waive the appropriate number of containers from your order."

Note that the Proven Pollinator container is sold out for the 2021 season. Look for updates on the 2022 container in the future.

Success at Trial Sites
In 2019 the Proven Pollinator program was trialed at 10 retail locations throughout the US. The result? Increased sales later in the season of larger, higher cost items and more pollinator gardens planted.

Molbak’s Garden + Home put together the annual display pictured, using Proven Pollinator benchtape, containers, and secondary tags. Annuals in the Proven Pollinator containers outsold the same varieties in a standard pot 2:1.

For more information:
Walters Gardens
1992 96th Avenue
P.O. Box 137
Zeeland, MI 49464
T: 888-925-8377
F: 800-752-1879
sales@waltersgardens.com
www.waltersgardens.com  

 


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