Flower Council Holland just released their ‘2022-2023 Year Presentation' video. Created for their stakeholders and free to view for all interested partners in the sector. "After an unexpectedly chaotic 2020 and a turbulent start to 2021, we would like to look ahead with you at all the great campaigns and promotions to encourage consumers to buy more flowers and plants."
In this video presentation below, which concludes in just over 20 minutes, they look back at recent campaigns, content, and shopper activation collaborations. They also introduce you to their communication calendars for 2022 and 2023 and the plans for supporting the sector with consumer campaigns for flowers, houseplants, and outdoor plants. Campaigns that are aimed at inspiring consumers and encouraging them to keep flowers and plants on their shopping list.
Click here for the video and a summary of the subjects covered in the video.
Flower Council of Holland