The Charmelia series is being expanded again. In week 25, Royal Van Zanten and Decorum grower Together2Grow are introducing a yellow variety: Charmelia Yellow.
Pink, White, Blush and Yellow
"Following the success of Charmelia Pink, White and Blush, it is high time to add a new color to the series: sunny yellow. This striking colour is making a real comeback. Illuminating yellow has been named Pantone colour of the year 2021, and with good reason. Thanks to the introduction of Charmelia Yellow, you can now create radiant yellow bouquets that perfectly match the latest trends, but also the need for happiness, friendliness and optimism," Royal Van Zanten explains.
Exceptionally long vase life
"Just like Charmelia Pink, White and Blush, Yellow has the unique characteristics Charmelia is celebrated for: an enchanting appearance, rich flowering and an exceptionally long vase life." According to Royal Van Zanten, Charmelia stays fresh in the vase for up to 21 days.
Availability
As of week 25 Charmelia Yellow will be available throughout VMP connection of Decorum grower Together2Grow; after the summer period she will also be available at Royal FloraHolland.
For more information:
Royal Van Zanten
www.royalvanzanten.com

Announcements
Vacancies
- Sales Representative Substrates Peru
- Head Grower – High Technology Organic Greenhouse
- Import and Export Sales Manager
- Sales Manager - US
- Account Manager - Canada
- Key Account Manager (f/m/d) - Full-time
- Vice President of Growing Operations
- Account Manager - United States
- Procurement Manager Blueberries
- International Fruit Trader
Royal Van Zanten adds yellow variety to Charmelia series
Publication date:
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2021-06-30 Scientists develop first CRISPR/Cas9-based gene drive in plants
- 2021-06-29 Study on metric learning for image-based flower cultivars identification
- 2021-06-28 The California Summer Trials event is a wrap
- 2021-06-25 Royal Van Zanten adds yellow variety to Charmelia series
- 2021-06-24 Petunia Bee’s Knees accepts All-America Selections Award
- 2021-06-23 MNP/Suntory and Florensis launch exclusive branding for Sundaville
- 2021-06-22 CAN (ON): Sawaya Garden Trials moves to new location in Waterford
- 2021-06-21 "Green Dragon: not just a filler flower"
- 2021-06-18 PDS announces new trade releases for Cultivate 2021
- 2021-06-17 Live streaming of KVBC Spring Challenge
- 2021-06-16 NL: Retail week at Interplant Roses
- 2021-06-15 A summer of admiring novelties at MNP/Suntory's Trials & Show Garden 2021
- 2021-06-14 New products and retail concepts at the Dümmen Orange show gardens in NL and Germany
- 2021-06-11 Selecta's new varieties and highlights 2021/22 - Virtual Tour
- 2021-06-10 Floranova to present new varieties at FlowerTrials 2021
- 2021-06-09 Italy: 245 varieties on display at Lazzeri's Show Garden