“We have an increasing need for our services since the pandemic, and we have had to expand our team.” Sahid Nahim, founder of New Bloom Solutions, and David Kaplan, President of Above All Flowers, also known as “The Flower Wizard”, share in what ways they are helping floriculture companies and how the pandemic has developed the need for their consulting.
Sahid Nahim and David Kaplan
How do the companies work?
New Bloom Solutions and Above All Flowers are partner companies that provide floral industry marketing and consulting. “New Bloom Solutions offers more of the technical support, marketing, collaborations and innovation, whereas Above All Flowers compliments by focusing more on the flowers themselves, business development and logistics. Because of the considerable network we have established, we are able to connect businesses to a wide range of interesting companies. For example, it is important to make a connection between the buyer and the seller, as this market facilitation will put the company above others. We are sharing our network instead of being greedy, which enables our customers to grow and set them up for success,” says Kaplan.
Overwhelmed by pandemic demand
According to Kaplan, they are overwhelmed by the amount of people that have been wanting their services ever since the pandemic started. “We had to expand our team and there is not a day we wake up that there isn’t more to do than the day before.” Nahim mentions that he did a lot of pro bono work during the pandemic: “Some companies were really struggling and we wanted to help them. For example, we were able to help some companies to get the message out there online that they were still open and selling. During COVID-19 communication is extremely important for companies, and we are able to assist them with that.” Kaplan adds that many companies were struggling due to logistical issues. “When a company struggled to get their supplies in time, we helped them by connecting them with another company for an urgent on time delivery.”
Making operations more streamlined
As mentioned, the online presence of floriculture companies has become even more important since the pandemic. That is why the team of New Bloom Solutions and Above All Flowers also connects customers to innovations that make online operations more streamlined. “For example, we recently collaborated with Floral Innovations to create Fleurography.com, which is an app that allows you to supply a not- so- perfect product photo and they will make it into a product quality photo, for your marketing content or website. This is much more efficient for florists, wholesalers and farms, as it saves time and effort without doing it manually. If you have difficulties uploading photos, this is a way to make your life easier.”
Something for everyone
Nahim and Kapland add: “There are many challenges that floriculture companies have to deal with, and we can help them to take some of the pressure off. We are consultants, product and service connectors and market facilitators. We are dedicated to helping floral companies improve and succeed.”
For more information:
New Bloom Solutions