While florists worldwide have relied on green floral foam in the past to keep their arrangements together, a sustainable replacement has been created: the FloraGUPPY. The product can be moulded in warm water and fitted in vases of different shapes and sizes. And recently, there have been several comments published by users on the benefits of using the product. “Especially under eco-conscious florists, the product is a great solution to go ‘foam free’.” 
The fact that it is eco-friendly and can be reused has attracted widespread interest among florists concerned over the future of the planet. Inventor James Wong says, “I share their concern. I wanted to make a difference and I’m pleased to offer florists and DIY flower lovers something that is reusable, recyclable and eco-friendly.”
An environmentally friendly helper
In American lifestyle magazine Flower, South African floral designer Mabel Maposa described the FloraGUPPY as her favorite alternative for the widely used floral foam. Maposa explains: “The product makes it easy to change the water in the vase without destroying the shape of your arrangement.” She also describes it as a big advantage when transporting floral arrangements.
And in Florist Review, a Washington area florist with more than 45,000 followers has recommended the FloraGuppy as an environmentally friendly helper for florists. In addition, earlier this year, a large floral organization banned floral foam from its marquee flower shows in the UK. The ‘Guppy’ played an important role in a by-invitation only Covent Garden flower show where Camilla, the Duchess of Cornwall, crowned the winner.
A Christmas stocking stuffer
An Australian florist has started an Instagram account (@noflorafoam), raising awareness about more sustainable techniques for the flower community. As this account is close to reaching 40,000 followers, it is clear that the topic is a popular one. And as Christmas approaches along with the hunt for stocking stuffers, the FloraGUPPY has been recommended as a perfect Christmas eco-friendly stocking stuffer by another magazine - The Flower Arranger - the official publication of the UK’s flower arranging societies which have 21 regional branches located across the country.
“It is exciting to see that the FloraGUPPY has become a sensation. Schools teaching floristry in Europe and the U.S. have made it a teaching module. It was a hit at the Seattle Gardening and Flower Show attended by 60,000 consumers and was also featured in the International Fleurs de Villes outdoor floral art display show in downtown Vancouver this past June.”
For more information:
FloraGUPPY
Warren Michaels
warren.michaels@floraguppy.com
www.floraguppy.com