India: This initiative is making incense sticks out of flower waste

Flowers form an integral part of religious or social events globally. However, a large volume of flower waste generated daily is improperly disposed of in landfills, or in many cases, in water bodies, causing foul smells and polluting the area.

On the brighter side, flowers contain adequate nutrients and other lignocellulosic materials, which can be utilized for various purposes. Efficient waste management — recycling, reusing, and recovering — is key to the sustainable development of any society.

And, Mysore Deep Perfumery House (MDPH) — an agarbatti manufacturer with its flagship brand Zed Black — and HelpUsGreen, a flower recycling technology company, have partnered to launch incense sticks made from recycled flowers.

From floral waste to fragrant sticks, the Zed Black Nature Flower incense sticks come in four natural fragrances: sandalwood, mogra, kasturi, and rose. The joint project aims to impact the lives of over 1,000 indigenous women by generating employment for them.

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