Ahead of Valentine’s Day on Monday 14, flower farmers in Naivasha are busy on their farms hoping to cash in on the highly commercialized Lover’s Day season after a tough season. Indeed it has been a tough season for the flower sector having been hard hit following lockdowns and curfews affected by countries to slow down the spread of Covid virus.
The pandemic situation led to shortage of cargo planes and high freight charges that have doubled in the last one year. To further compound the issue, is the soaring prices of fertilizer yet the prices of flowers in the EU market have remained the same for the last couple of years.
But with the opening of the economy, the good news is that the flower sector is on its way to full recovery after the harsh effects of Covid-19 pandemic which saw flowers worth millions going to waste.
At the height of the pandemic, so bad was the situation nearly all the flower farms were forced to send home a number of their staff while others had to dispose of their flowers.
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