All professionals in the Contiguous United States will soon be able to purchase preserved flowers and plants on SecondFlor. This platform is one of the world leaders in the wholesaling of preserved flowers and plants. "We are a key partner to more than 11,000 businesses in 25 countries in Europe and are eager to step into the United States with a vision."
How it started
SecondFlor Inc. is the story of two computer engineers who stumbled upon the world of everlasting plants in 2007. Their discovery was enough for them to leave everything behind and pursue their interest in preserved plants. The next thing we know is they were travelling the world, from one farm to another, in order to become experts in these little-known preserved plants. During this journey, they crossed dozens of borders, met dozens of producers, and tested dozens of times. They led several projects related to plants with their team, and then SecondFlor, an online wholesaler of preserved flowers and plants, was born.
"We combine innovation, ecology, and product expertise to satisfy the desires and needs of the visionary Floral industry. We believe that sustainable is not a trend—it is a commitment for the future. It's a way of experiencing their business as floral designers, wedding and event planners, hoteliers, caterers, and craftspeople. We aim to bring nature inside with plant walls and other greens along the biophilic design trend."
Soon also for American professionals
For now, all professional within the European Union can already experience the SecondFlor website and soon it will also be available for the American professionals..
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