Sion launches new ‘Step into the light’ facade campaign on the Dutch highway

Sion is launching a new façade campaign in the Netherlands. The three large sculptures at Sion's high visibility location on the N223 highway are the backdrop for the latest campaign, titled "Step into the light.”

Sion is going the extra mile with this new campaign. "It is inspired by the unique beauty of Florion, a stunning white orchid from the “Top Model” collection. As usual, Sion’s campaign provides inspiration and motivation to keep innovating", the Phalaenopsis breeder and propagator says company says.

"It represents a new day full of hope and opportunity. It symbolizes growth and development, encouraging you to be open to new experiences and possibilities. Like a sun rising: step into the light. "

For more information:
Sion Young Plants

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