When it comes to the international flower market, Asia has proven to be fertile soil. Flowers are a booming business, and not just in Vietnam, where Hasfarm was founded in 1994. With subsidiaries in Japan (Greenwings), China (Kunming Hasfarm), and Indonesia (Hasfarm Labs and Toba Hasfarm), the company has now added two new Indonesian members to the Hasfarm network: Bromelia Flowers and Tropika.
Bromelia Flowers, one of the leading importers and distributors of fresh flowers in Indonesia
With distribution centers in Jakarta, BSD City, and Bali, Bromelia Flowers is one of the leading importers and wholesalers of fresh flowers in Indonesia. Established in 2008, Bromelia imports flowers from Ecuador, the Netherlands, Vietnam, New Zealand, and China. Hasfarm has signed a Strategic Partnership agreement with Bromelia Flowers. In recognition of Hasfarm’s role, Bromelia Flowers will serve their customers and suppliers in the future as Greenwings Bromelia.
Tropika hands over the distribution rights to Hasfarm Holdings
Tropika, farming in central Java, is one of the leading exporters of leather fern and ruscus to Japan. Hasfarm has agreed to distribute Tropika’s products outside Indonesia. In Japan, Tropika will be distributed through Hasfarm’s subsidiary, Greenwings Japan. In this way, customers in Japan will enjoy the best quality leather fern and ruscus with the service, professional management, and efficiency of Greenwings.
Deepening Hasfarm’s investment in Indonesia
While continuing to service its international suppliers in accessing the market in Indonesia, Greenwings Bromelia will also lead the domestic distribution of flowers from Hasfarm’s growing production base in North Sumatra. While Indonesia now has a small market for flowers, Hasfarm expects its longer vase-life, quality products will find a growing market in the country. Meanwhile, Tropika will add supply from a quality leather fern and ruscus farm to Hasfarm’s Asian network, strengthening the Group’s offering to customers throughout Asia.
Existing Indonesian family members
Hasfarm entered Indonesia in 2018 with an investment in Hasfarm Labs, a tissue culture lab in Medan, North Sumatra. The company started farming there in 2018 and now grows flowers on 35 hectares of land outside Medan.
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