HilverdaFlorist launches new catalog for 2024

HilverdaFlorist launches the new Pot, Patio & Garden catalog. This edition features the commercial assortment of young plants and starting materials for Alstroemeria, Dianthus, Echinacea, Gerbera, Helleborus, and Salvia. As a breeder and supplier, HilverdaFlorist is at the beginning of the supply chain. To serve the market in the best way possible, HilverdaFlorist strives to develop varieties that are relevant and distinctive and add value to the entire market.

The 2024 Pot, Patio & Garden catalog is full of enhanced key features, improved genetics, versatility, and captivating background stories by HilverdaFlorists’ assortment managers, R&D managers, and breeders. “Together with our team, we benefit from more than 110 years of experience that we combine with the innovative opportunities the future holds. This reflects in the way we work and the products we develop”, Bart Sneek – Commercial Director HilverdaFlorist.

New Pot, Patio & Garden varieties
These high-end varieties can be a valuable addition to an assortment. Inspire customers with bright colors, valuable key features, and great diversity. Discover novelties in the Salvia Salgoon® Series, our various Helleborus brands, and get to know the newest Gerbera series: Optimum! In here, you will find colorful potted Gerbera mixes offering a unique color palette. Imagine yourself in a colorful summer garden with Alstroemeria Summer Paradise® and Inticancha® introductions in striking color combinations.

Visit FlowerTrials
HilverdaFlorist Pot, Patio & Garden introductions will be showcased during FlowerTrials® 2023. Visit the HilverdaFlorist show from June 13 – 16 and get to know the new assortment enhanced with product highlights. Be amazed by the beauty of the extraordinary varieties as they unveil their features in a colorful indoor and outdoor show. You can register here.

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