Dümmen Orange has just added a new series to its extensive Coleus collection: Down Town, featuring brilliant colors that fit perfectly into the popular Freaky Leaves concept. Versatile for both outdoor and indoor use and blending in seamlessly with the current urban jungle trend, this series delivers outstanding sales opportunities.
Short production time
Coleus is an uncomplicated plant – not just for the consumer but also at the production stage. And the new Down Town series is no exception. With its short cultivation period of just six to eight weeks from potting up to finished product, this resilient series makes an easy-to-plan, profitable addition to the range. These plants’ naturally strong branching habit also contributes to reducing the amount of PGRs needed.
The plants are ideal for 10-13 cm pots, and the product managers recommend three cuttings per pot for larger containers. Unrooted cuttings are available from week 43 to week 18, and rooted cuttings from week 47 to week 22.
Small leaf types
The Coleus Down Town series consists of eight upright varieties with special small bi- or tricolor leaves. Down Town Dallas, Down Town Miami Magic, Down Town Vegas Neon, and Down Town Santa Monica are medium early and medium compact. Down Town Port Fairy is also medium early, although it is slightly more vigorous than the remaining three. The medium to medium-vigorous category also includes Down Town Greenville and Down Town Nashville, both of which are slightly later. Already well-known and popular is Down Town Royalty, which was previously included in the Stained Glassworks series.
All Down Town varieties are strikingly bi- or tricolor, ranging from juicy green with yellow leaf centers to dark burgundy with bright magenta centers.
Different market segments
Another benefit of the Down Town series is its versatility. The new series is perfect for outdoor use as a bedding plant, on the balcony or patio, in groups, or as a container plant. But it works just as well as a pot plant in the home or office – giving it an extended sales window and making it even more attractive for producers.
Great eye-catcher at the POS
The plants’ robustness and outstanding shelf life also make them more than earn their keep at the POS, where the strongly branched, upright plants with the striking markings and “freaky leaves” really catch the consumer’s eye.
The new, highly ornamental Down Town series demonstrates yet again what robustness and striking leaf shapes and coloration can do: serving different market segments and opening up sales opportunities as an indoor or outdoor pot plant with an extra long sales period.
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