Supertunia® Saffron Finch™ is a new variety of Proven Winners. In this article, John Gaydos explains why this variety was introduced, what makes this new introduction special, where does it fit, the opportunities of this variety, and more.
Click here for more information on Supertunia® Saffron Finch™
Why?
90% of the new introductions each year are plants that have been bred for full sun planting, but Supertunia Saffron Finch thrives in both part and full sun.
What's the difference between the new introduction and what is currently on the market?
Supertunia Saffron Finch is a bright, bold, sunny yellow that joins many other yellow petunias currently on the market. However, with its round, mounded habit, Saffron Finch will stand out.
Where does this new introduction fit?
In the sales area: At most retailers, bedding plants are grouped together by species, with all petunias displayed together and all calibrachoa together. The addition of Supertunia Saffron Finch adds to the color diversity of the petunia collection and contributes to a monochromatic endcap display when bedding plants are grouped together by color.
In the garden: Supertunia Saffron Finch broadens the color spectrum for gardeners, and this bright, sunny Supertunia will add color all season, no matter where it is planted.
What does it replace?
Nothing
Is this new item a line extension or a continuation of a series?
Supertunia Saffron Finch is a line extension, adding a bolder yellow to the collection.
Are there any differences in cultural requirements?
The culture and care of this new Supertunia is the same as the rest of the series.
What new opportunities does this variety present?
New introductions always generate interest among gardeners.
For more information:
Proven Winners
111 E Elm St Ste D
Sycamore, IL 60178
www.provenwinners.com
