Organic plant seller sees sales double:

NL: calls on growers to go organic sold as much as 50% more plants through August 2023 than in 2022. A total of 21,000 m2 of organic greenery was added to Dutch greenhouses in 2023 alone, with bees and other insects happily buzzing about and biodiversity flourishing. The company sold 189,000 organic garden plants versus 119,000 plants in 2022. Also notable: potting soil and compost were ordered a whopping 3.5 times more than in 2022.

Entrepreneurs Suzanne van Straaten and Liedewij Loorbach

Customers appear willing to wait for nature
There was more demand than supply for organic plants in April and May, but customers proved willing to wait for nature and their organic plants. Liedewij Loorbach of "We expect the demand for organic garden plants to grow even more as more and more Dutch people realize that you are only doing something for nature in your greenhouse if you put down plants that have not been sprayed. Growers who want to switch to organic cultivation are very welcome. We urge them to contact us".

About steward-owned company
Sustainable entrepreneurs Suzanne van Straaten and Liedewij Loorbach want to increase Dutch biodiversity by offering organically grown (greenhouse) plants. sells organic garden plants, bulbs, and seeds online. No pesticides and artificial fertilizers are used in organic cultivation so that both at the grower's premises and in the greenhouses, they make a positive contribution to nature instead of causing damage. has been a steward-owned company since 2023. This means that Sprinklr B.V. is owned by a foundation whose sole task is to ensure that the company is run according to its mission: increasing biodiversity. The company Sprinklr B.V. is thus not a means to make money but a means to serve the mission. In 2022, the company had an annual turnover of €1.9 million.

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