Italy: MPS to sponsor Grandparents' Day

MPS will support the Festa dei Nonni in Italy and ask Italian growers - certified by MPS - to sponsor the Festa dei Nonni activities with flowers and plants. MPS's goal with this collaboration is to increase awareness of the importance of sustainability in Italy and to help Italian growers with the transition towards more sustainable production.

On Grandparents' Day, generations are connected with flowers and plants to combat loneliness and to thank grandfathers and grandmothers for everything they do. Grandparents Day is about sustainability and emphasizes the importance of long-term relationships and long-term thinking. Grandparent's Day, therefore, fits in well with the objectives of MPS, which sees it as a duty to pass on a healthy, habitable earth to future generations.

Participation of MPS Italy in Myplant&Garden
In 2024, MPS Italy will participate in the Myplant&Garden fair in the wedding flowers stand. There is increasing interest in sustainability in the bridal market. For wedding planners who are sensitive to this theme, it is an added value to be able to have flowers in the bridal work that have been grown locally in an environmentally friendly manner. The increasing demand for local flowers in the bridal market is an opportunity for MPS to support Italian growers in the necessary transition to a sustainable cultivation method.