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Interflora’s losses widen as flower delivery giant attempts ‘boldest pivot in 100-year history’

Losses widened at the UK arm of flower delivery firm Interflora widened its pre-tax losses last year, as the firm continued to struggle with customers spending less. The Lincolnshire-headquartered company lost more than £2.3m in 2023, an increase of more than 20 percent on the previous year.

The group's turnover for the year was £86.8m, up from £85.4 in 2022, according to newly-filed accounts with Companies House. However, this figure remains a long way off from its 2021 total, when turnover hit £102.4m and pre-tax profits were £12.7m.

A statement signed off by the board said: "The group's vision is to be the UK and Ireland's most loved flower people. "Our mission is to be the champion of our local artisan florists and create beautiful moments for special people so they have a relationship with us that they truly love and want to share. We champion to keep our high streets alive.

"The continued cost of living has an impact on the company's input costs, as well as in consumer confidence. "The directors continue to monitor costs and revenues through routine financial management activity and take appropriate measures to ensure the company's profitability and viability through sales pricing and cost control.

Read more at uk.finance.yahoo.com

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