Pingyin County of east China's Shandong Province, renowned for its rose farming, has witnessed a remarkable transformation shifting from traditional rose growing to a digitally integrated and diversified model, which has played a significant role in boosting the local economy and enriching the life of its residents.
"With this (origin tracing) card, we can simply place the roses we are selling on the scale to weigh, and the company will directly transfer payment to your account. It's very convenient," said Zhao Qingzhuang, a local rose farmer.
The rose origin tracing card, linked to the grower's information, enables real-time recording and uploading of flower transaction data with a simple scan. The platform's integrated settlement system with enterprises and banks ensures quick payment to the sellers. This convenience is in stark contrast to the past, prompting local authorities to implement drastic reforms to break the industry's deadlock.
"At that time, we closed down 126 rose processing home workshops that did not meet the standards, and the government investment platform invested 460 million yuan (around 64 million U.S. dollars) in building the Pingyin High-End Rose Industry Park, step by step completing the upgrading of the Pingyin rose industry and the transition of old driving forces toward new ones," said Zhao Bo, director of characteristic industry development center in Pingyin County.
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