The Valentine's Day flower market for 2025 is shaping up to be uncertain, with several challenges facing Ecuador. "After the stumbles that the Ecuadorian flower growers have had due to various pest and climate problems, production has been irregular and is expected to be late. This, in turn, will allow other global flower producers to step in and capture market share, especially during this critical Valentine's Day period", explains Boris Mantilla of SoBella Flowers, a broker company. The company offers over 40 different types of flowers, including tinted, preserved, and painted ones from 150 farms in Ecuador (and some from Colombia), and sends them all over the world.
Boris Mantilla
Ecuador's struggles and shift in the market
Ecuador has seen a significant decline in output this year. "The peak of production, typically aligned with Valentine's Day, is now delayed. In fact, the bulk of Ecuadorian flower production will likely be directed toward Russia's Women's Day celebrations in early March, rather than the traditionally more profitable Valentine's Day market."
This shift in production priorities means there will be fewer Ecuadorian roses available for Valentine's Day. However, this could open up opportunities for other flower-producing countries, notably Colombia, to fill the gap. As these countries ramp up their exports, prices are expected to increase. This price hike, coupled with reduced supply, creates a complicated and challenging situation for flower buyers around the world.
A difficult situation for customers
As of now, the demand for Valentine's Day flowers appears to be cautious. "Many customers have not seized pre-purchase opportunities, which could lead to shortages or higher prices closer to the holiday. Flower buyers are likely to face a difficult market in the coming weeks, with limited availability and rising costs being the main concerns."
The U.S. Market
The United States is the largest market for SoBella, accounting for 50% of their sales. Historically, the U.S. has been the most significant demand source for Valentine's Day flowers. However, with production delays in Ecuador and a highly competitive international market, the U.S. market faces increased pressure this year.
"The U.S. remains our primary market, and it's one of the most competitive for Valentine's," says Mantilla. "We are doing everything we can to support our customers with pre-purchase options, ensuring that they lock in the best prices and avoid any disruptions in supply."
Shipping and market dynamics
As the season progresses, the collection of flowers for sea shipments has already begun. However, the most intense shipping period is expected to occur during the first week of February, specifically between February 3 and 7. "This week will likely see the majority of flowers being exported, as suppliers scramble to meet demand for Valentine's Day."
The market, however, remains unpredictable. While some producers have been cautious in their forecasts, others are hoping to benefit from the situation, with reduced supply potentially leading to a rise in prices.
For more information
So Bella Flowers
Boris Mantilla
Email: [email protected]
www.sobella.ec