Pakistan is renowned for its vibrant red roses, especially in dried form, but its global presence in the fresh-cut flower market remains modest. In 2023, Pakistan exported 386,862 kilograms of fresh-cut flowers and buds worth $693,460, according to the World Integrated Trade Solution.
The catastrophic floods of 2022, impacting nearly 33 million people, left lasting damage to Pakistan's agriculture, including its floral industry. Vast areas of farmland remain uncultivable due to waterlogging and deteriorated soil quality. Once symbols of beauty and resilience, Pakistan's flower fields now face the challenge of survival amid climate change's growing impact. So, how exactly has all this affected Pakistan's floral industry?
Sindh's fertile lands, including Mithiyari, Lahooti, Masso, Tando Muhammad Khan, Hyderabad, and Wanki Wasi, were once known for their lush flower fields.
However, the 2022 floods submerged these thriving areas, leaving farmers struggling with soaring fertilizer costs and disrupted livelihoods. The impact rippled through the supply chain, affecting cultivators, vendors, and consumers as flower prices surged.
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