Endless Summer Hydrangeas added big, beautiful color at the 67th Grammy Awards red carpet. Pop Star, Summer Crush, and BloomStruck Reblooming Hydrangea were used by designer Tu Bloom, the Official Botanical Artist of the Grammy's, to anchor large planter boxes along the red carpet, topped by floral arrangements created by Bloom and his team.
"I love using Endless Summer hydrangeas because they are a long-lasting garden variety that have consistently performed over the years for me as a gardener," shares Bloom. "Taking a garden shrub and bringing it to the red carpet requires colors that will pop and textures that will complement the floral designs on the elevated pedestals. When an arrangement is being photographed like on the Grammy's red carpet, having the lace-cap bloom of Pop Star adds a fun texture next to the big, pillowy blooms of BloomStruck and Summer Crush hydrangea."
The hydrangeas were grown at brand owner Bailey Nurseries' Oregon facility, forced into flower over the winter months and shipped to Los Angeles the week of the Grammy's. Ryan McEnaney, the brand spokesperson and Bailey's Marketing & Communications Manager, joined Bloom and his team to collaborate on the installation.
