How do we know what floral consumers really want? What role does research play in shaping floral trends and successful marketing strategies? In this special Bloom Show Takeover episode below, they are digging into the data that drives the floriculture industry.
Guest host Dr. Melinda Knuth, Assistant Professor of Horticultural Science at North Carolina State University and host of the Growing the Future Podcast, guides you through the world of floriculture industry research. From consumer preferences in floriculture to tested marketing strategies for the floral industry, we'll explore how science helps the floral sector bloom smarter.
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New Bloom Solutions
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