NL: Dümmen Orange to acquire Hobaho

Hobaho, specialized in auction, brokerage and breeding of flower bulbs, is joining Dümmen Orange as of September 13, 2016. Dümmen Orange is taking over all shares. This is in line with the strategy of Hobaho and Dümmen Orange to grow and innovate within the bulb and tuber market. Dümmen Orange and Hobaho share the ambition to have meaningful market shares in strategic crops by applying innovations in breeding, production and sales. There will be no changes in the organization and the current policy within the business units of Hobaho will continue as is.

The addition of Hobaho broadens the offering of products within the Dümmen Orange assortment via existing sales channels. Important crops in the Hobaho assortment are Tulip, Lily, Hyacinth, Calla, Daffodil and a wide selection of miscellaneous flower bulbs. Several research initiatives have been set up to speed up the developments of new varieties and also apply predictive breeding around resistance and traits by combining new and traditional technologies. By combining the knowledge, experience and investment capabilities these initiatives will be accelerated.

Foeke Gardenier, managing director of Hobaho: “This takeover is not only a major opportunity for all our business units to realize our strategic goals but also for our customers as it will have a positive impact in realizing the license to produce and speeding up predictive breeding.”

Lucas Vos, CEO of Royal FloraHolland being previous shareholder of Hobaho: “Based on our 2020 strategy it is a logic step to sell our share in Hobaho. This is also good for the development of both companies and this will bring our industry opportunities and create better products.”

Biense Visser, CEO at Dümmen Orange, speaks of a great addition to the portfolio: “Dümmen Orange welcomes its new colleagues and is proud that Hobaho will further expand the activities of Dümmen Orange into a new segment of floricultural market. This allows Dümmen Orange to better serve more customers. This will not have any consequences for employees and the current process within the business units will be maintained.”

Publication date: Wed 14 Sep 2016