Costa Farms, the largest grower of ornamental plants in the world, has promoted Damarys Mora Crawford to marketing director.
Crawford brings more than 20 years of experience in consumer product marketing. Her background includes high-profile consumer brands such as L’Oréal, Schwinn and Black & Decker.
In her new position, Crawford will lead Costa Farms’ diverse marketing team and create and execute strategic marketing initiatives to support continued sales growth for the company’s retail customers.
Crawford was selected because of her consumer marketing experience and proven track record, says Charlie Acevedo, vice president of sales and marketing at Costa Farms. “She’s earned this opportunity to lead our marketing efforts,” added Acevedo.
Crawford began her career at Costa Farms in product marketing and transitioned into category management for both the popular succulents and perennials areas before becoming marketing director.
A graduate of Florida International University with a degree in business, Crawford says she has come full circle since starting in Costa Farms marketing department in 2012.
“I’m excited to be working with a first-class marketing team and have an opportunity to share my passion for plants,” she says. “I will communicate that passion via creative marketing programs that speak to all consumers and help grow the category.”
Acevedo says Crawford is highly capable to continue to position Costa Farms as the leading industry innovator in trade and consumer marketing programs. “She’s an asset for the whole industry,” he says.
For more information:
Costa Farms
www.costafarms.com
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