Agraya celebrates 25-year anniversary

This year, Agraya GmbH recognizes a 25-year trajectory of advancing responsible farming worldwide. Founded as a retailer-driven initiative in 2001, the company has thoughtfully evolved alongside changing regulatory, market, and supply-chain demands. Over more than two decades, it has grown into a global organization helping to shape how farmed products are produced, verified, and traded. Today, Agraya draws on that experience to support a wide range of value chain partners with practical, scalable solutions for a changing industry.

© Agraya

Impact on global supply chains
Over the last 25 years, Agraya has built a globally connected assurance system. Today, over 195,000 producers worldwide use GLOBALG.A.P. certification solutions, which aim to support responsible farming practices, market access, and trusted sourcing among traders and retailers. As of 2025, there are more than 4.8 million hectares of plant production and more than 3.1 million metric tons of aquaculture products under GLOBALG.A.P. certified production processes. With solutions currently implemented in over 135 countries, Agraya makes a significant contribution to the global trade of farmed products.

A 25-year evolution committed to credible farm assurance
The origins of Agraya date back to 1996, when a retailer-driven initiative was launched in response to concerns over pesticide residues on fresh produce. This led to the foundation of EurepGAP (Euro-Retailer Produce Working Group Good Agricultural Practices) and the first steps in developing an independent, holistic certification system for Good Agricultural Practices (G.A.P.). With the establishment of FoodPLUS GmbH as the legal owner of the EurepGAP standards in 2001, certification was formalized, and in 2007 the standard was renamed GLOBALG.A.P. to reflect its global reach. The launch of the GGN label in 2016 added the first consumerfacing channel, linking on-product communication directly to production processes under GLOBALG.A.P. certification.

Following over 20 years of developing and refining large-scale assurance systems, the organization moved to the next stage in 2025 by rebranding FoodPLUS GmbH and uniting the GLOBALG.A.P. and the GGN label under a single corporate banner: Agraya GmbH. Both brands remain unchanged and fully operational, continuing to serve as distinct and well-established pillars of Agraya's portfolio. Looking to the future, Agraya will continue to build on this foundation by taking a collaborative approach to the challenges and opportunities shaping agriculture, focusing on advancing the sector through practical solutions, innovation, and long-term impact.

© Agraya

Moving beyond assurance
While assurance remains the cornerstone of Agraya's success, the organization increasingly looks beyond certification to address future challenges in farming. Regulatory complexity, climate pressures, and shifting expectations are changing how the sector operates worldwide. Against this backdrop, Agraya's 2030 vision is to enable new conversations and support innovative pathways toward greater value chain resilience, responsive and responsible farming practices, and stronger links between sector participants. This ambition is a natural outgrowth of the organization's tradition of empowering all stakeholders, from the consumer back to independent producers.

"We are proud of 25 years of driving good agricultural practices worldwide and the impact we have made on farms and supply chains," says Elmé Coetzer-Boersma, CEO of Agraya. "We have grown into an assurance system at the heart of the industry. That trust has been earned through practical standards, strong governance, and a constant focus on real-world applicability. Looking ahead, Agraya will continue to build on this foundation by developing practical solutions that respond to the evolving needs of the industry."

For more information:
Agraya
[email protected]
https://agraya.com/