- Junior Sales Manager
- Technical Sales Representative, Leamington, Ontario
- Technical Sales Representative, Ancaster, Ontario
- HR Generalist
- Head Grower Strawberries (West Virginia USA)
- Global Sourcing Manager
- Buying Operations Manager (BOM Process)
- Sourcing Manager EU
- Manager Operations Ethiopia
- Manager Operations Ethiopia
Top 5 - yesterday
- "Particularly high demand for tracked machines with slewing ring and pipe rail carts at the moment"
- Reducing the spread of viruses with double cover films
- "Four new packs, four new sustainable solutions"
- "Change, differing opinions, and respect for each other, that's timeless"
- Biostimulant wins EU LIFE Award 2023 in the Environment category
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
- “Carnations have made a comeback; being seen as trendy again”
Alexander Litvinenko, Da Rosa:
Russian grower thrives with pot roses
First Russian pot rose producer
According to Litvinenko, Da Rosa is the first high quality producer of pot roses in Russia. Last year, they decided to grow an ornamental crop and started to cooperate with German breeder Kordes Roses and Danish pot rose grower RosaDanica. "Kordes provided the company with the rights and stock to produce the crop and RosaDanica the technical and cultivation know-how", explains Litvinenko.
With a group of people, Da Rosa travelled to Denmark to work and receive training at RosaDanica to learn more about the crop. In the meantime, a new 1.6 ha greenhouse was built by Hortilife, equipped with state of the art techniques. The greenhouse was put in operation in April 2017 and they started to grow the Kordana Classic assortment pot roses that consists of eight varieties. In July 2017, the first roses were put on the market. Annually, they expect to produce 2 million pot roses.
Litvinenko is very satisfied with the reactions they received. "Our clients are wholesalers and supermarket chains and they are very pleased with the roses, and in particular with the quality. 100 percent of our clients reordered." It is something new, also for their clients. As Da Rosa is the first professional Russian pot rose producer, they need to think carefully about the pricing of the product. "Before we started off our production, all pot roses on the Russian market were imported. Now, we can deliver a 'fresher' and, not to forget, high quality product. For this reason, we decided to keep our prices a little higher than the imported pot roses. And our clients seem to be willing to pay this price. Russians are looking for quality and if the quality is high, the Russian buyers are willing to pay it."
Not everyone happy
The introduction of Russian pot roses is not that well received by everyone in the industry. "All pot roses sold in Russia used to be imported from growers abroad. Now, as we enter the market and will put 2 million pot roses on the market every year, the demand for their products will probably decrease. This in turn makes our entry not that beloved by fellow growers. But the market of pot plants is growing in Russia and there will be enough room for everyone on it."
Alexander Litvinenko and Svitlana at the FlowersExpo in Moscow, Russia.
At the FlowersExpo in Moscow, Russia, Da Rosa presented its products for the first time. Also here, reactions to the product were very positive. "The exhibition has been a success for Da Rosa. It is a real business to business show where we met many new and potential clients."
Due to the successful introduction of the Kordana, Litvinenko is eager to expand the assortment of pot roses. "Kordes also has a series with bigger flowers (Grande) and a series with scented flowers (Aroma), and we will be trialling both series soon." And they are even looking beyond pot roses. "Maybe in two years, we will also start with the cultivation of cut flowers."
For more information:
Group of Companies Gorkunov - Da Rosa
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-06-08 "Change, differing opinions, and respect for each other, that's timeless"
- 2023-06-06 LED solutions save 40% of energy for Topline Gerbera and increases stem weight
- 2023-06-05 US: "A tapestry of nature's splendor"
- 2023-06-05 Rare orchid grower says it's a piece of cake
- 2023-06-05 US: Southwest Virginia organic farm blossoming
- 2023-06-01 “With our placement in Türkiye, we have easy access to the rest of the world”
- 2023-06-01 Buying an established farm, expanding a market for luxury flower, and scale up for future growth
- 2023-06-01 "When buying our products, not only the rose production will be supported, also the well-being of rescued wildlife"
- 2023-05-31 Women transform their horizons in rural Morocco
- 2023-05-31 CAN (SK): “The flowers take a long time to start growing but it is worth it because they are so beautiful”
- 2023-05-30 Europe: "Demand and potential is there"
- 2023-05-29 Collier’s Greenhouse executive named finalist in National horticulture competition
- 2023-05-29 US (IA): "Florists feel like they're getting old product from the wholesalers"
- 2023-05-26 Ecuador: Rosaprima shares their 2022-2023 Sustainability Report
- 2023-05-26 Tunisian journalist switches to growing edible flowers
- 2023-05-25 Bransford Webbs continually improves water efficiency
- 2023-05-24 UK: St Briavels grower Jo Thompson proves cut above with flowers role in Coronation
- 2023-05-24 Team from Low Fulney’s Opperman Plants head to Chelsea Flower Show
- 2023-05-22 French nursery specialises in plants that taste of cheese or oysters
- 2023-05-22 Isle of Man: Growing beautiful and sustainable cut flowers