To handle recurring orders in the floral industry it’s important to analyze how customers decide to purchase flowers and the factors that influence those choices. That information lets you properly estimate the demand and establish behavioral buying habits so you can have better control of inventory rotation.

Some of the biggest floral companies use standing orders to manage this type of customer or recurring open market sales and ensure having a wide variety of flowers allowing them to price items at a profit. Whether it’s for the floral holidays or because customers request the same products repeatedly, it’s better for businesses with high volumes of orders to have an automated process that guarantees fresh product at all times.

But why are standing orders so important? They are the perfect way to give procurement teams enough time to order from the grower, enabling each party to save money. Also, the sales teams can avoid the process of manually generating orders for the same client with the same products over and over again.

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