Although the term consultant is used extensively, the duty of an international horticultural consultant (IHC) lacks precision. Researchers propose that the job of an IHC has many attributes similar to an extension agent in the United States. Accordingly, they highlight the responsibilities of an IHC and put them in a historic and organizational context. Subsequently, they give advice about how to act and behave adequately when going to a new country.
The study authors bring in experience from successful IHC and a synopsis of specialist literature. Because they stress the importance of the credibility of an IHC within the farming community he is working with, they emphasize interaction with her/his professional and social environment. An IHC must have a genuine interest in the people being served and their challenges and adequate competence to provide a genuine contribution.
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