After a long partnership, Selecta one acquires the business of La Villetta s.r.l., including the complete breeding program as well as La Villetta Colombia Ltda.
Selecta one headquarters in Stuttgart, Germany
The Baratta family will keep the site in Italy, which will be leased to Selecta one. Massimo Baratta and his brother in law Gianfranco Fenoglio will continue to work for a period of five years for Selecta one, contributing their know how and experience in breeding. The owners and CEOs of Selecta one, Per and Nils Klemm, as well as the Baratta family are convinced that this step will strengthen their position as breeder and supplier of carnation.
The family Baratta have been carnation breeders for generations. In over fifty years of activity they have created varieties of carnation that are known all over the world.
The principal activity of La Villetta is the breeding and selection of carnation varieties, that can easily be produced in different climatic conditions of the principal areas of flower production. La Villetta can supply both cuttings as well as mother plants (rooted or unrooted).
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