In the 1970s, every week Patty Schoneveld went by truck to his customers. The plants with the best flowering richness were often the fastest sold. Patty understood the needs of the market and started selecting the best plants in advance. With this in mind, they started breeding.
In 1992 this process resulted in the birth of the Super Serie with Super Serie Original. The Original is still known for its large amount of flowers, sometimes more than 165 per plant.
Flowering richness was still a distinguishing factor in the 70s, but in 2019 it is only a basic condition. Because of today’s market needs, Schoneveld Breeding now also focus on sustainability in breeding.
More value by #superserie
Super Serie currently consists of 19 different series. Schonveld Breeding has these series for a purpose, with each series they respond to one or more customer needs. Just like in the 70s, “market thinking” is still central to their breeding.
As a result of this market thinking, with 19 series they can provide all common pot sizes from 6 cm (2.5") up to and including 17 cm (8”), there is a choice of many colours, silver-coloured leaves or green leaves and we have various flower shapes.
Nowadays they also opt more often for an inclusiveness strategy in which they work with chain partners to market products in a targeted manner, with the aim of achieving a better price for all parties.
Vintro, the true large-flowered Winter cyclamen
This season the Super Serie range has been expanded with Vintro. With Vintro the breeder has developed a new large-flowered winter cyclamen suitable for flowering from December to March.
With the Mini Winter and Macro series, they already had a range that performs well under colder and dark conditions for small and medium-sized flowers. With the introduction of Vintro they have achieved a new breakthrough in the field of large-flowered winter cyclamen.
Vintro has a good sturdy plant habit, large flowers and is also less sensitive to Botrytis. Cyclamen Super Series Vintro is officially introduced during IPM 2020. #winterquality
Speed up breeding
The introduction of a new series is preceded by a long process of breeding, selection and testing. The process of classical breeding can take up to 10 years. Where Schoneveld previously used breeding based on appearance, they are now applying new breeding techniques in the breeding process, whereby they select based on DNA, among other things.
You can visit Schoneveld Breeding at IPM: Hall 2 B17.