NL: Roseworld launches new product line‘Fragrant Sense’

Dutch rose nursery Roseworld is launching a new product line; ‘Fragrant Sense’. In this line, they emphasize on one of the most important characteristics of White Naomi! namely the fragrance.

Since 2012, Rose world is specialized in the cultivation of the large flowered white rose, ‘White Naomi!’. The 4 ha nursery has been fully optimized in 2020 and a new crop has been planted. "Growing a new and unknown variety is challenging. We've also experienced it in 2012," Dave van Leeuwen and Jos Volkering of Roseworld explain. "Over the years, you start to get to know the crop. Now, we know everything about ‘White Naomi!’ and how to grow it to get the best quality. This was also the main reason to decide to replant the variety in 2020."  

‘Fragrant Sense’ White Naomi! Collection
White Naomi! is a beloved variety and has many strong characteristics like fragrance, open flowering, and a long vase life. "In the ‘Fragrant Sense’ line, the emphasis is on the fragrance of the rose and is characterized by the special selection of thick stems with a large flower. The new packaging matches the product and has luxurious tones.  

The new ‘Fragrant Sense’ line is available from Wednesday March 17 at all Royal FloraHolland locations.

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