Strategic partnership between Floricultura and Spark Genetics

Floricultura explained the details behind its strategic partnership with Spark Genetics on Wednesday 9 June. 2021 marks the fifth anniversary of an exclusive partnership in the field of orchids and araceae between Sparks Genetics and Floricultura. This partnership assures Floricultura of the most advanced breeding techniques. Bas Rutjens of Spark Genetics presented a substantive explanation of its partnership with Floricultura at two well-attended online seminars as part of Floricultura’s ‘Days to Explore’.
Long-term intensive partnership
‘We consider this long-term partnership a crucial step in securing our future as a breeder and good returns for our customers,’ explains Ronald van Geest, CEO of Floricultura. ‘The knowledge we are developing together with Spark Genetics is of inestimable value for the future stability of our breeding program. This enables us to take a far more targeted approach to breed and to accelerate the breeding process.’ Wart van Zonneveld, Manager Strategy at Floricultura, adds: ‘This partnership is the foundation of our approach to maintaining a flexible worldwide network of knowledge and expertise in the field of new breeding techniques.’
Spark Genetics
The Utrecht-based company Spark Genetics was established over five years ago by Bas Rutjens and his co-founders and specializes in genomics. Genomics focuses on the development of molecular breeding techniques, regeneration strategies, and pathogen detection. ‘In collaboration with Floricultura, we have developed a genetic framework for the product groups bred by this company. The opportunities that can emerge from this are enormous,’ concludes Bas.

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