Floricultura to provide HouwenPlant with propagation material for anthuriums

Floricultura will be providing HouwenPlant, as one of the first Dutch clients, with propagation materials for anthuriums in the coming years. HouwenPlant will also buy plants that have already been grown in pots at the Floricultura site in Honselersdijk. Thanks to this solid commercial agreement, both companies will commit to each other for a longer period of time.

More than an ordinary supplier agreement
‘This goes much further than an ordinary supplier agreement’, says Floricultura CEO Ronald van Geest. ‘HouwenPlant, like a number of other customers, actively contributes to the further development of our anthurium varieties in the R&D program. Customer involvement is important to us, and provides us with relevant feedback from the chain with regard to our varieties and the various pot sizes. Our other customers, whether existing and potential, also benefit from this.’

‘HouwenPlant consciously selected Floricultura. The access we will gain to Floricultura’s strong new anthurium varieties will contribute to our company’s ability to distinguish itself on the market’, says Marco van der Goes, commercial director and co-owner of HouwenPlant. ‘We will also actively promote anthurium varieties such as Calon, Koro, and Cariad by name.’