Australian product innovation turns used flight safety cards into plant pots

Australian eco giftware company, Sow ‘n Sow, has developed a new product, Pop Up Pot, a foldable origami-style plant pot made from used flight safety cards. Sow ‘n Sow Pop Up Pots are not only the first foldable waterproof plant pots to enter the market, but the product actively diverts waste from landfill.

Pop Up Pots are made from 100 per cent recycled non-toxic polypropylene. The material is produced via a closed-loop system that recycles post‑industrial waste such as manufacturing offcuts and used consumer products including flight safety cards that, if not recycled, would be sent to landfill. Michelle Brady, the founder of Sow ‘n Sow said, with plastic waste levels increasing, it’s more important than ever before to rethink waste and move towards a circular economy.

“Closed loop systems that support a circular economy approach whereby the waste from existing products is turned into new products that re-enter the local supply chain is important for a sustainable future,” she said.

“By manufacturing our Pop Up Pots from 100 per cent recycled materials, we’re actively diverting waste from landfill and using it to create new durable and usable consumer products. This keeps the materials circulating in the loop for longer to maximize and extract as much value from it and minimize its environmental impact.”

Fully Australian-made
The material used to make Sow ‘n Sow Pop Up Pots is the only Australian-made plastic sheet that is 100 per cent recycled and 100 per cent recyclable, and the world’s first 100 per cent carbon neutral plastic sheet certified by the Carbon Reduction Institute.

“The material is durable which means a Pop Up Pot can last a lifetime with adequate care but at the end of its life it can be placed in the recycling bin to be made into new products with little material degradation or waste creation,” said Ms Brady.

The Jackie Anderson Pop Up Pot collection includes three sizes of Pop Up Pots showcasing abstract hand-painted artworks titled Yonda, Bloom and Clouds. Each piece is inspired by natural landscapes and flora characterized by vivid color and bold shapes. Michelle Brady, the founder of Sow ‘n Sow, said Pop Up Pots are designed to bring artwork into the home in a unique, bold and sustainable way.

The pots can be ordered at wholesale prices: https://sownsow.com/wholesale/  
They are also sold on Faire: https://sownsow.faire.com 


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