November 21-24 in Abu Dhabi, UAE

The Netherlands is the country of honor at Gulf International Flower & Garden Exhibition Ward

From November 21-24, the Gulf International Flower & Garden Exhibition Ward will take place in Abu Dhabi. This B2B trade show is said to be the largest flower and garden exhibition in the Middle East and this year, the Netherlands is the country of honor.  

Exhibition venue

Ward, the Arabic word that means flower, is an event that has a clear vision and mission, see below.


  • Create a unique Brand language, Corporate Identity, and a distinct & consistent theme across all communication channels. 
  • Market WARD as an event that reflects Emirati Culture, attracts high-end clientele & luxury retailers and creates a lasting impression on the general public.
  • Encourage expansion in the Horticulture markets, and investments specializing in the manufacture and trading of Flora and their derivatives in Medicines, Cosmetic Products, Nutrients, and Oils. 
  • Position WARD as the world’s most influential gathering for Horticulture industry professionals. 
  • Promote the United Arab Emirates as the trading hub for Horticulture, both regionally and internationally, and provide a stable, secure environment for a reliable and purposeful future.


  • To provide an industrial platform for exporters, producers and operating companies specialized in the production and export of
    plant-based products, landscaping and horticultural practices.
  • To create a knowledge hub to share the latest practices and methods, artistic influence, and modern scientific techniques in
    flower production and its derivatives in the world.
  • To encourage sustainable practices in the horticulture industry and provide an educational platform to contribute to future
  • To recognize and rewards the efforts of individuals and businesses that pioneer in the fields of innovation & technology,
    sustainability, art & design in the Horticulture industry

Tradeshow is organized by Motion International and will take place in the ADNEC Exhibition Venue. 

Eager to get an impression of the event, see the video below:

For more information: 
Motion International


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