Over the course of three days, the Visa Oshwal Center in Nairobi, Kenya, welcomed visitors from around the world for IFTEX 2025. Nearly 200 exhibitors showcased their products and services from Monday through Thursday. According to the organizer, HPP Exhibitions, approximately 6,000 visitors attended on both the first and second day, with strong foot traffic continuing into the third. FloralDaily/ was also present and made a photo report.
As in previous editions, growers made up a significant portion of the show, accounting for nearly half of all exhibitors. Buyers from 65 different countries visited the booths to purchase flowers or explore new products. A notable trend this year was the increasing presence of technology companies and a growing focus on AI.
Click here for the photo report.
Summer flowers
One noticeable trend in the halls was the rising interest in summer flowers. Various breeders presented assortments beyond roses, especially fillers, in order to offer a complete bouquet lineup. Chrysanthemums are also gaining ground, with more and more Kenyan growers adding them to their range. The rose market appears to be stabilizing, while the supply continues to broaden and diversify. Spray roses remain very popular.
Freight challenges
Logistics continues to be a major topic of discussion. Rising costs and limited availability continue to present significant challenges. At the same time, direct sales—especially to the Middle East—are gaining traction, with more buyers increasingly sourcing directly from growers."
Click here for the photo report.
Optimism prevails
Exhibitors we spoke with expressed satisfaction with the turnout and the quality of the conversations held. Despite the challenges, the overall tone is hopeful: Floriculture in Kenya remains stable and dynamic.