Floriexpo 2022: US B2B Floral Event

New Bloom Solutions got to be part of the B2B floral event in North America. "Being part of this event allows us to discover the latest innovations in the floral industry, and this year was no different at Floriexpo 2022. The following vendors and their booths stood out as some of the most innovative at the floral event," says Sahid Nahim, founder and CEO of New Bloom Solutions.

BioFink LLC
Barbara Fink, the president of BioFink LLC, presented her 100% natural pots for all types of plants. When producing the heart of palm, 90% of production is waste. BioFink LLC uses this waste and transforms them into pots.

Additionally, these pots are excellent for many plants and flowers, including orchids. This is because roots can grow into the walls of the pot, and the pots retain humidity and provide nutrients for the plant. Since the pots are 100% biodegradable, there’s no waste or negative environmental impact. When plants are ready to be put into the ground, there’s no need to remove them from their pots. They can be buried in the pots directly in the ground, which turn into plant food within two months. They also come in six different sizes, and more are in development.

Flower crazy by Michael Gaffney
Michael Gaffney, the CEO of the American School of Flower Design, presented his newest product, Flower Crazy. Gaffney’s brilliant idea came to him when he was at the kitchen table, contemplating the worst problems in the floral industry, i.e., cubes and cylinder containers. While everyone wants and uses them, flowers frequently fall out of them, and florists and designers have to use tape to fix this. In addition to extra effort and wasted labor, this created a lot of waste. Gaffney knows the importance of lowering margins to make profits and sustain businesses, so he set out to improve this flawed design.

He collaborated with a friend who was an engineer and created containers with beveled tops and angles, “like a reverse frog.” Because of this, flowers can be arranged at any length, and the container top holds them perfectly in place. In addition to the product “working like a dream,” it has been highly successful, with Gaffney selling them at Floriexpo and QVC. Whether built into the arrangement price or sold individually, these containers are game-changing.

Photo Florals
Kaitlin and Maria Cauchon are a mother and daughter team who are owners of Photo Florals, LLC. Maria Cauchon is the creator of FrameStix, a plastic frame that houses uploaded pictures, business cards, gift cards, and more. This versatile product allows retail florists to upsell creations and boost profits.

GoGo Flower
The idea for the company came to John Benzick, President of GoGo Flower, at the grocery store when he bought his normal supplies and wanted to impulse buy a bouquet for his wife. He realized he didn’t have any water and wasn’t going home immediately, and would have to buy a separate vase and arrange for water. That’s when he decided to meet this challenge head-on and came up with the perfect solution: a pouch pre-filled with water and flower food sold at grocery stores. In addition to being convenient for customers, the Flower Water TO GO would also be convenient for staff, who wouldn’t have to deal with the water issues being caused.

For more information:
New Bloom


Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber