Anthurium flowers flaunted on Loewe's catwalk during Paris Fashion Week. Creative director Jonathan Anderson used the silhouette of the Anthurium flower as inspiration for his collection.
Loewe's show space in Paris was all white, with a gigantic Anthurium flower blossoming out of a hole in the ground. Models emerged wearing various sizes and shapes of the flower: Anthurium flowers bloomed as tops, grew as shoulder straps, and were planted on strappy sandals. "The tension and precision of an Anthurium flower provide inspiration: a product of nature that looks like an object of design," explains Loewe.
Loewe has certainly made a statement by including the Anthurium in his designs. Among other things, he emphasizes the flower's versatility; they can be used anywhere, even in the fashion industry. Moreover, it blurs the old-fashioned image of the Anthurium. "Great promotion for the product," says Debbie Olsthoorn, marketing manager at Anthurium Info.
View Loewe's creations here.