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Frank de Greef, Fleurizon:

The ever-changing market that is horticulture

In today's ever-changing and growing market that is the horticultural industry, things can change in the blink of an eye, which is precisely what we have been seeing in the market these days. However, Fleurizon can see signs of optimism, explains Frank de Greef, CEO of this company that imports all kinds of plant-starter-material from all over the world and supplies them all over the world.

"For now, all we can do is plan for what will keep the customer coming back. Everyone wants repeat business, whether wholesale or retail, but we can all agree the best way to keep them coming back is by tapping into unique and unusual plants and diversifying offerings which are the hard-to-find plants that cannot be easily found. And that is exactly where we at Fleurizon are good at. To have wholesale plant material available for your market. Unique and different plants. Like the Cucurma, Adenium, desert rose, Tillandsia xerographica, Phormium, and our award-winning Cortaderia' Tiny pampa' (by the way, we are coming with a silver and gold one in the next couple of years!). But there is much more", he continues.

From left to right: Curcuma Red Chocolate, Phormium Pink Panther, and Cortaderia Selloana Tiny Pampa

"With that said, let us talk about the optimistic and beautiful things we all love as horticulturalists. The plants! Succulents are still very hot in the market (we have a unique collection to sell wholesale plantlets of Haworthia, unique Sansevieria Agaves, Kalanchoes, larger assortment than normally available in those quantities) and were once the king of the unique market. But the market has changed and gave way to the explosive house plant market, such as Alocasia, Philodendron, Monstera (like the Thai constellation from tissue culture), and harder-to-find plants that are almost always only available through the imported stage 3 tissue culture. Also, Caudex plants like Stephania, Adenium, Adenia, and many more, continue to be very hot and high-selling indoor plants as well that many consumers seek out. House plants continue to drive the market with high-value and exclusive plants that are very much still in demand. Many households own at least one house plant, just as many indicate the likelihood of gifting a house plant in the future to pass on the experience. With people self-identifying as "plant parents," the house plant market is not just a fad or a trend, but is becoming part of people's everyday life and is not to be underestimated!"

Clockwise: Plumeria R. Rainbow Star, Stephania Erecta, Sanseveria Ghost, Tillandisa Xerographica, and Adenium New Rainbow Sp.

The specialty plant market has also recently seen quite a boom for Fleurizon. "As for Dieffenbachias, Plumeria's, and Curcuma's, to name a few, we have seen a large increase in demand. The best way to keep customers coming back is to be at the leading edge of unique and different. This is exactly what we specialize in here at Fleurizon. The sale and importation of the unique and interesting plants we all love and are highly sought after by growers and consumers alike can ensure an interested and engaged consumer base."

Find a partial list of their plants in their catalog, and if you can't find what you need? "Ask us at customer service ([email protected]), and perhaps we can locate this nice new plant (series) for your new market!"

Eager to see Fleurizon's varieties? Meet the team and pick up a catalog at the following shows: TPIE booth #403 and IPM Booth Hall2 B30

For more information  
Robert Pettorini
Email: [email protected] 

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