FlowerTrials 2023 is a wrap. At 24 locations in the Netherlands and at 4 locations in Germany, 60 breeders presented their new, potential, and existing pot and bedding plants - and sometimes also flowers- as well as concepts and ideas. It has been an edition with high, but vibes have been positive. Our team of BPnieuws and FloralDaily were there to spot the highlights and make a full photo report.
Clockwise: Gerard Werink of Floranova, Sirekit Mol and Annieck Ruijgrok of Beekenkamp, Daphne Hoogeveen of Floritec, and Rene Knijn and Marco Laan of Hem Genetics.
2022 has been a challenging year for the growers. Demand was much lower than in the covid years 20-21, and even though many growers produced on an order basis, lots of products had to be thrown away. Therefore, this year, growers were more cautious with ordering, and despite the rainy spring, there were several sunny weekends that pushed sales. All in all, happy growers so far. Let's see what the rest of the year will bring.
Visitors from all over the world found their way to the event, and like in pre-covid years, the breeders were happy to see a lot of visitors from Asia again.
It may have been literally the hottest edition so far, but this did not withhold the visitors that live close to come. It is an event where growers and other industry members can not only see a large part of the breeder's assortment, they can also get a glimpse of what's in the pipeline. And this all in beautiful, open, and alternate settings.
And what about the trends? Last week, we already shared some striking trends that we noticed when visiting the fair (click here to read the article). Eager to see what was more on display?
Next year, FlowerTrials will take place from June 11-14. Click here for more information.