Just in time for Mother's Day, one of the busiest floral holidays of the year, the Society of American Florists (SAF) has launched a new on-demand course to help florists attract more customers and boost online sales.
"Digital Marketing for Flower Shops," available now on SAF's Floral Education Hub, was created in partnership with boutique marketing agency Two Wheels Marketing. The 30-minute course provides a practical introduction to digital marketing, tailored specifically for florists — no matter their level of experience.
"This course gives florists exactly what they need to start seeing results," says Mark Subel, founder of Two Wheels Marketing. "We work with floral businesses across the country and consistently see a need for straightforward, time-efficient digital marketing strategies that actually work."
The course covers pay-per-click advertising, Meta Ads (Facebook and Instagram), and SEO basics.
Most importantly, the course teaches florists how to track their return on investment, so they can see what's working — and where to focus their efforts.
"This is the digital marketing jumpstart florists need ahead of a major floral holiday," says Kate Delaney, SAF's Director of Education. "It's practical, fast, and built for the realities of running a flower shop."
The course is free for SAF members and just $12.95 for non-members. To access the course, click here.
For more information:
SAF
safnow.org