Mother's Day is one of the busiest and most profitable holidays for florists — but also one of the most operationally intense. As the big weekend approaches, floral professionals are locking in their game plans. Whether you're designing for high-volume delivery or boutique custom orders, here's what's trending in design and what industry pros are doing behind the scenes to thrive during the rush.
Color trends: Less pink, more personality
While soft pinks and blush tones remain classic, florists are seeing growing demand for fresher, more vibrant palettes in 2025. Coral, butter yellow, lavender, and garden greens are making a strong showing — driven by customers wanting arrangements that feel "joyful but unique."
Designer tip: Offer a color story that feels curated. Use on-trend hues with texture-rich stems like lisianthus, stock, and butterfly ranunculus to elevate value without overwhelming your stem count.
Bouquet style: Garden-inspired, yet structured
This season's best-selling arrangements favor a "just picked" aesthetic, but customers still want clean shapes and intentional balance. Think: a modern twist on the English garden — free-flowing, but not messy.
A strong focal (think reflexed roses or hybrid lilies) paired with whimsical filler (like waxflower, Queen Anne's lace, or heuchera foliage) creates that perfect blend of luxe and approachable.
Packaging: From basic to boutique
Many florists are ditching clear cellophane in favor of eco-friendly, branded wraps and vases that feel like a complete gift. Custom tags, soft-toned tissue, and kraft paper cones are trending — and they reinforce your shop's brand long after the blooms fade.
Pro tip: If you don't already have branded materials, start small — a logo sticker or tied card goes a long way.
Operational tips: Prep, plan, and upsell
Pre-Order Communication: Set order deadlines early and clearly. Consider offering an "early bird" bouquet option with slight discounts or freebies (like a petite vase or floral food packet).
Upsell Strategy: Don't underestimate the power of small add-ons — candles, chocolates, even handwritten note cards can increase your AOV and set your shop apart.
Design Efficiency: Create a few base recipes and build variations off them to maintain speed and consistency as orders increase.
Delivery Mapping: Use route-optimization tools to minimize chaos. Some florists are limiting delivery windows this year — a bold move that's reducing burnout and increasing profitability.
It's okay to say "sold out"
A recurring message from experienced shop owners: Know your limit and communicate it. Florists who implement caps or cutoff times report higher customer satisfaction and fewer order errors. Prioritize quality over volume — and don't be afraid to close orders when you're at capacity.
For more information:
Living Flowers
www.livingflowers.com/