Bloomin' Easy unveils 17 new varieties for 2026

Bloomin' Easy Plants, Inc. has released seventeen new varieties under the Bloomin' Easy brand for 2026, including: Bubble Bath Hydrangea paniculata and Forged by Fire Silene virginica. Bloomin' Easy is set to showcase them at Cultivate '25 from July 13-15, 2025, in Columbus, Ohio.

"Bubble Bath Hydrangea is very compact and flowers so much you can't see the foliage—it's hard to believe what you're seeing," says Bloomin' Easy Plants President, DeVonne Friesen. "Finished growers are going to love that Bubble Bath ships easily on a shelved rack in full bloom. And Forged by Fire Silene is a revolutionary improvement of a native species which is typically uninspiring. The combination of its tidy form, incredible flower power, and fiery red color is another giant leap forward in breeding innovation."

The new Bloomin' Easy Shrubs for 2026 features five distinctive varieties: the Hydrangea macrophylla Drama Queen; the Hydrangea paniculata Bubble Bath; and the Hydrangea paniculata Hot Sauce. The collection also includes the Ilex crenata Lucky Marble. Lastly, the Weigela x Watermelon Kisses.

Bubble Bath Hydrangea

New Bloomin' Easy Perennials and Ornamental Grasses for 2026 include Agastache x 'Pink Pearl', Adropogon gerardii 'Red October', Gaillardia aristata Low Rider (exclusive), Hibiscus moscheutos MoonShadow Morello (exclusive), Hibiscus moscheutos MoonShadow Rosita (exclusive), Phlox pan. Center of Attention (exclusive), Phlox pan. Confetti Cake (exclusive), Pulmonaria x 'Silver Scimitar', Schizachyrium scoparium 'Little Red Fox', Schizachyrium scoparium 'Sandhill', and Silene virginica Forged by Fire (exclusive).

Forged by Fire Silene

Bloomin' Easy Plants, Inc. partners with top breeders across the globe to introduce and market improved new low-maintenance genetics. Paired with support tools such as augmented reality, Care Reminders powered by the Bloomin' Easy Care+ app, and AI chatbot, Daisy Digs, Bloomin' Easy makes gardening easier and more inviting for young homeowners that seek to Plant, Water, Relax.