Looking at the 'how' behind the 'wow' for plant genetics

Behind every beautiful bloom is a rigorous scientific process paired with extensive trialing and testing. Every step of the way the Danziger team is working to bring better varieties to market, helping growers make 2026 the best season yet. This year, the company is celebrating the 'how' behind the 'wow' with genetics-driven innovation, new inspiration, technical support, and updated catalogs, with a unique twist.

Growers now have several ways to keep up to date on Danziger genetics and get the growing support they need. The company has printed a New Varieties supplement offering expanded details on 2026 genetics. A fully updated digital version of the full assortment catalog is also available online.

This year, the company is offering a unique way to update the printed version of the full assortment catalog. Visit Danziger at Cultivate, booth #205, to pick up your 2026 update sticker packet. Peel and stick the 2026 varieties right into your existing catalog, highlighting updated series, colors, and new DuraBella combinations.

"We wanted to provide our customers with an interactive way to see what's new," says Ori Danziger, Deputy CEO. "The stickers align with our sustainability goals and still allow growers to view our entire lineup in one place. If you didn't receive a sticker packet in the mail, be sure to pick one up at Cultivate."

Danziger is also expanding the tools available on DanzigerOnline.com, offering growers practical support every step of the way. Complete technical product pages are now available with expert growing tips for annuals, perennials, and foliage. Growers can also access easy-to-read propagation and finishing tips pages curated by Danziger's technical specialists. When it's time to feature crops to customers, Danziger's image gallery offers stunning, easily accessible pictures for sales materials.

"Our goal is to help growers thrive by providing not only the top genetics but also offering the support they need to make every season successful," says Ori Danziger.

Danziger will be at Cultivate '25. Visit the company's booth to see the new genetics and get a first-hand look at the new growing tools.