Soex Flora is set to make a mark at this year's India Horti Connect in Bangalore with the launch of its gerbera tissue culture plants. Dolly Mahawar, Head of Business Development at Soex Flora, describes this as a major step in the company's expansion beyond roses.
"Soex Flora proudly introduces disease-free, high-yielding gerbera tissue culture plants, bringing world-class innovation to Indian floriculture," says Dolly. "This launch marks a major step in diversifying beyond roses, offering farmers reliable, uniform, and profitable planting material. With this milestone, Soex Flora strengthens its commitment to quality, sustainability, and farmer success—setting new standards in the floriculture industry."
© Soex Flora
Benefits for growers
Tissue culture plants promise several advantages for gerbera growers. Dolly highlights: "They provide uniform crop growth and flowering, disease-free plants that reduce crop loss and pesticide costs, year-round availability for uninterrupted production, higher yields, early and consistent harvests for better market prices, and a better survival rate that reduces risk for farmers."
The launch is powered by Soex Flora's collaboration with global breeder Selecta. Dolly explains the advantages: "Selecta provides globally proven gerbera varieties with stable traits and vibrant colors. Partnering with them enhances our credibility, ensures access to advanced breeding protocols, and ultimately benefits farmers with premium varieties that boost yields, quality, and profitability. Together, Selecta's innovation and Soex Flora's local expertise bring world-class gerberas to Indian growers."
At the exhibition, Soex Flora will showcase special gerbera varieties including Amlet, Havana, Emilia, Kabu, Natasha, Prince, and Morelia.
© Soex Flora
Market potential and grower feedback
India's floriculture market is expanding rapidly. "The Indian floriculture market was valued at about INR 292 billion in 2024 and is expected to grow to INR 744 billion by 2033, with a CAGR of ~10.9% from 2025-33. Between 2023-2028, growth is projected at ~13.1% CAGR," Dolly explains. "With the overall floriculture sector growing strongly, demand for premium cut flowers like gerbera is likely to rise sharply."
The company has received encouraging responses for other tissue culture plants. "From our tissue lab we have supplied plants of banana, blueberry, and avocado, and growers are very happy with the quality. We are very confident that we will get a similar response for gerbera plants as well," Dolly shares.
The gerbera launch is part of Soex Flora's broader strategy to reinforce its position in Indian floriculture. "This launch positions Soex Flora as innovative, reliable, and growth-oriented, strengthening our brand, credibility, and market leadership," says Dolly. To support growers, the company will provide expert technical guidance, planting material assurance, and after-sales support throughout the crop cycle.
Looking ahead, Soex Flora plans to expand tissue culture offerings to other flowers, as well as ornamental and medicinal plants. Dolly concludes: "With our modern infrastructure, strict quality control, and expert technical team with proven experience in plant biotechnology and increasing farmer profitability, we are confident that this addition will be a success and bring increased value to growers."
For more information:
Soex Flora 
[email protected]
www.soexflora.com
