Floral enthusiasts invited to join Just Chrys Soft Sense Challenge

The 2025 Just Chrys "Soft Sense" Challenge is inviting florists, flower enthusiasts, and floral industry partners to explore the art of harmony through colour and texture. In a world that often moves fast, chrysanthemums are being reimagined as more than just flowers — they're a source of tranquility and balance.

Created by Just Chrys, the "Soft Sense" theme captures the idea of subtle sophistication through design. Inspired by quiet beauty and serene elegance, it encourages participants to work with a palette that blends warm hazelnuts, creamy whites, salmon pinks, gentle blues, and touches of bronze and gold. The result is a visual language of calmness, balance, and refined charm — a palette made to inspire arrangements that radiate grace and serenity.

© Master Florist

The Just Chrys 2025 Soft Sense Challenge offers more than just a creative outlet. Participants have the chance to be featured on Master Florist, gaining international recognition within the floral community. Those who take part may also unlock future collaborations, with opportunities for exclusive content, joint projects, and creative partnerships. The challenge encourages connection across the industry, from grower visits to behind-the-scenes experiences that spark fresh inspiration. Top entries will also receive premium chrysanthemums valued at up to €250.

Beyond the competition itself, the challenge is a celebration of creativity and connection — a platform that rewards innovation while offering inspiration to flower lovers and exposure to floral professionals.

© Master Florist

To participate, designers are invited to create a bouquet or arrangement that captures the soft, tactile beauty and harmonious colours of chrysanthemums. Completed designs should be shared on social media using the hashtag #JustChrysDesign, while tagging @JustChrysanthemum and @MasterFlorist on Facebook and Instagram. Entries may also be submitted by email to [email protected].

United in chrysanthemum excellence
Just Chrys is an initiative of the Chryson Foundation (Stichting Chryson), where around 150 Dutch cut chrysanthemum growers and 5 innovative breeders join forces to showcase the best of this iconic flower.

Together, they grow over a billion stems of vibrant chrysanthemums on approximately 500 hectares every year.

Chrysanthemums: Versatile, elegant and timeless
Chrysanthemums are known for their versatility, refined structure, and long-lasting beauty, making them a favourite for designs that combine style with meaning. With their wide variety of shapes, textures, and colours, they suit both modern and classic arrangements.

Their retro charm, sustainable commitment, and impressive vase life add even more value for florists and clients alike.

This season's theme draws inspiration from tranquillity, showcasing chrysanthemums in a soothing palette of warm hazelnuts, creamy whites, soft salmon, blush pinks, gentle blues, and touches of bronze and gold. These colours, paired with the flower's natural elegance and structure, invite designs that feel calm, harmonious, and emotionally resonant, perfect for homes, events, and shop displays alike.